The "other" VW SuperBowl commercial about the beetle (with only 1.7 million views) would have been a much bigger hit, in my opinion, if it hadn't been dwarfed by its big brother Darth.
The question is, whether these two awesome commercials hit their mark. Yes, they got attention, but is anyone talking about the car in the ad? Does anyone even know which model of VW was in the Darth ad? (it was a Passat, if you care)
What are people talking about? They're talking about how cute the little kid was that played Darth; how bored the dog looked when Darth tried to use the force on him; how nice the dad was to help little Darth feel the power of the force by using his remote start. Has this made anyone want to run out and buy a Passat? My hubby, Michael, predicts that this will all come back around in the end, and folks will remember that it was a VW. And I hope he's right (yes, we own two VWs and love them...). But I'm not so sure.
It makes me think about how tough marketing is. How important your message is - and how people perceive it. Think about what this ad made you think about VW? Did it make you think about how great the car was, or how much you wanted one?
What are your marketing efforts "saying" to people? Are you sending the right message? Are you sending an effective message? What's the right balance between sending a message that's memorable and viral - and sending a targeted message that's effective?
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If you haven't noticed, Tech Help Please is changing our name to Graddy Solutions. It's a yucky process to change your name, and I wouldn't recommend it to anyone without a good reason. But, for us, Tech Help Please made it sound like I was going to come over and fix your computer, when, what we really do is affordable web design and consulting and now we do printing (brochures, business cards, letterhead, mugs, hats, etc.)! Graddy Solutions is a better fit for what we do. We work to find solutions for you. Let us know how we can help today!
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